VICTORIA DUPRE
B.A. Language & International Business
Minor in Management
Samples
Below you will find samples of coursework that I proudly completed throughout my time at Clemson. The samples are categorized by linguistic proficiency, cultural and literature competency, and business competency.
Business Competency
International Marketing
Marketing Plan for Athleta
This was a group project assigned in my International Marketing Class. In groups of four, we had to create a marketing plan for a company to enter a foreign market. My group and I decided to pick the popular athletic brand, Athleta, to enter the German Marketplace. Creating this plan required extensive research on the brand as well as knowledge regarding German consumers and their desires. Though we collaboratively edited the marketing plan, I was assigned to the situational overview of the German market which included a SWOT analysis. I also assisted in the strategy section in analyzing athletes using Porter’s Five Forces Model to identify strengths and weaknesses in the industry.
Consumer Behavior
There's Something in these Hills
This was one of my favorite assignments I ever completed during my time at Clemson. The prompt for this assignment was to promote a place, thing, or idea of your choosing to potential consumers. I chose to promote Clemson athletics and in particular, Clemson football. I grew up a Clemson fan and have always been passionate about the team. On this website/blog page, I researched the history of Clemson athletics and focused on how Clemson’s brand attracts students and spectators to become fans.
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Promotional Strategy
Clemson Farmer's Market Client Project
In class, we had a guest speaker from the Clemson Chamber of Commerce who wanted advice on how to better promote events they sponsor, like the Farmer’s Market. For this project, my group and I had to identify the weaknesses of the chamber’s events and find ways to improve and promote the organization. I was responsible for researching and presenting the central mission of the Chamber, identifying the problem with the farmer's market, conducting a SWOT analysis, and identifying a target market to promote. We were able to present to the representative from the chamber and exhibit the hard work that was put into this presentation.
Management Minor
Human Resource Management
Progressive Discipline Policy
I created a policy for TigerPaw Co. (an imaginary company) that outlines the steps taken by Human Resource Management when an employee participates in misconduct. For this assignment, I had to decide on what actions would be subject to discipline and fair procedures for reviewing misconduct in the workplace. I learned what needs to be included in this type of discipline policy and the significance of having these regulations listed around the workplace and in an employee handbook.
Linguistic Proficiency
French and International Business
Musee Virtuelle: L'oreal
This was a group research presentation on multinational French companies. For this assignment, my partner and I chose the notable brand L’Oréal. We conducted research on the company’s history, organizational structure, and strategies used for both international marketing and management.
Advanced Seminar on French Thought
Simone Veil's Impact
This writing assignment was part of my final exam for my Advanced French Thought and Seminar class. Throughout the course, we studied significant women in France and francophone countries who shaped and created French thought and feminism. For this prompt, I had to choose a politician and summarize her impact on French culture and Feminism. I chose Simone Veil because she was a social justice activist and played a key role in advancing women's rights in France during the late twentieth and twenty-first centuries.
Culture and Literature Competency
Culture
French & Int. Business
La Polynesie Francaise
For this presentation, students were assigned a francophone country to present on. I was assigned to research French Polynesia, a chain of islands belonging to France. I gave an overview of the Polynesian government, culture, and geography which drastically affects the country’s economic position and industries that succeed. I also researched Air Tahiti Nui, an airline based in French Polynesia, and gave a situational analysis of the company.
Literature
French Short Story
From Misery to Wealth:
Maupassant's Perception
This is a composition I wrote in my course on French short stories and Literature. In this essay, I analyzed Guy Maupassant's short stories: “la Parure” and “Les Bijoux '' on their common theme of social status. I was able to compare and contrast character behaviors and literary themes used in the stories. Both tales highlight that material wealth does not affect one’s true feelings of happiness. The two stories also exhibit issues in society about social structure and hierarchies.